Unlocking long-term value for the emirate
The announcement made by RAK Properties PJSC, a publicly listed property developer in Ras Al Khaimah, is a significant development in their strategic transformation plan. The rebranding initiative was unveiled in the presence of His Highness Sheikh Saud bin Saqr Al Qasimi, who is a UAE Supreme Council Member and the Ruler of Ras Al Khaimah. The new identity is a reflection of the company’s commitment to supporting Ras Al Khaimah’s evolution into a world-class destination and a highly desirable place to live, work, and belong.
The unveiling event took place at the Intercontinental Ras Al Khaimah Resort and Spa and was attended by His Highness Sheikh Saud and several prominent dignitaries.
The rebrand encompasses a new visual identity and a refreshed narrative and tonality. It signifies the developer’s growth journey and its role as a custodian of Ras Al Khaimah, especially as it continues to collaborate with the RAK Government to contribute to the emirate’s development into a regional business and tourism hub. This rebranding initiative is aligned with the ‘Spirit of RAK’ and aims to attract new levels of investment to the emirate, further promoting its economic and tourism growth.